The Department of Posts, Ministry of Communications, has launched the India Post Mascot Design Contest on the Innovate India MyGov platform, to design the official mascot of India Post. The initiative aims to create a distinctive brand ambassador that reflects the organisation’s core values of trust, reliability, service and digital innovation.
News On AIR | July 18, 2026 4:01 PM
Department of Posts launches Mascot Design Contest on Innovate India MyGov Platform
The contest is open to all and participants are required to submit one original mascot design, a suitable mascot name, and a brief concept note through the MyGov platform. The contest will remain open till August 15.
The Department has announced cash prizes of Rs 75,000, Rs 50,000 and Rs 25,000 for the top three mascot designs. The Department of Post has urged students, designers, artists and creative professionals from across the country to participate and contribute to shaping the future visual identity of India Post.