The tableau from Andhra Pradesh showcasing the Etikoppaka traditional toys at the Republic Day Parade is not only a tribute to the 600-year-old-craft but also a testament to the success of Vocal for local slogan given by Prime Minister Narendra Modi. The magnificent parade showcased cultural heritage and vibrant tableaux representing the rich traditions of our states.
Prime Minister Narendra Modi’s reference in Mann Ki Baat breathed new life into the 600-year-old craft of Etikoppaka toys, saving a treasured tradition and livelihood of many. (PM’s bite). Speaking exclusively to Alashvani News, Mr CV Raju who played a pivotal role in reviving this tradition said (CV Raju’s bite) Made from the locally available Andhuki or Wrightia tinctoria tree, these toys are GI tagged and eco-friendly. The Etikoppaka toys are now popular with clientele across the world.