Tourism  Minister Gajendra Singh Sekhawat has said that the Ministry of Tourism in collaboration with State Governments, Indian Missions and stakeholders undertakes various promotional activities in important and potential tourist generating markets with the objective to promote tourism in the country.

 

In a written reply in the Lok Sabha today, Mr Sekhawat said that these activities include tourism roadshows, food festivals, trade meetings, familiarization (FAM) trips, diaspora engagement and outreach programmes with tour operators, industry stakeholders and media.

 

The Minister also said that the Ministry of Tourism launched the Chalo India Campaign in 2024 to encourage the Indian diaspora, to promote India as a tourist destination by motivating foreign nationals to visit India. Further, the Ministry regularly collaborates with social media influencers and content creators to promote country’s tourist destinations through its digital and social media platforms.