Prime Minister Narendra Modi has said that Swachh Bharat became a big campaign in the last nine years and everyone contributed to it including children who brought an emotional power to it. In his video address at YouTube Fanfest India 2023 today, Mr. Modi said, celebrities gave the campaign heights and people in all corners of the country turned it into a mission and YouTubers made cleanliness more cool.

He said, but we do not have to stop here. The Prime Minister said, till the time cleanliness does not become India’s identity, the nation will not stop. He said, therefore, cleanliness must be a priority for each one of us.

Talking about Digital payments, Mr. Modi said, that due to the success of UPI, India today has a 46 per cent share in digital payments of the world. He said, YouTubers should inspire more and more people in the country to make digital payments and teach them to make digital payments in simple language through their videos. Speaking about Vocal For Local, the Prime Minister said, that in India, so many products are made at the local level and the skill of the local artisans is amazing. He said, the YouTubers can promote them also through their work and help in making India's local turn global.

Mr Modi said, the YouTubers should inspire people to buy product that has the fragrance of the soil, which has the sweat of a labourer or artisan of the country, whether it be Khadi, handicrafts, handloom, or anything else.