August 12, 2026 11:56 AM

printer

‘Rang De Basanti’ campaign launched in Prayagraj to connect with Gen Z through poetry

In Uttar Pradesh, a unique initiative to connect with young people, particularly Gen Z and understand their thoughts through the medium of poetry has been launched in Prayagraj. The “Rang De Basanti” campaign started yesterday and will continue in various cities across the state until August 14.
 
Gen Z Poets from various universities and different states took aim at mafia culture through verses at Hindustani Academy last night. Programme coordinator Vishwadeep Shukla, informed that eight poets known for understanding and reflecting the sentiments of the younger generation through Veer Ras and Ojas Ras poetry participated in the event. The programme was chaired by noted lyricist Dr Vinamra Sen Singh and international storyteller Acharya Shantanu Ji Maharaj. 
 
The next event will be held in Lucknow today in the form of a graffiti wall initiative, where artists will create live public murals depicting the impact of mafia culture. Tomorrow, Muzaffarnagar will host a comic distribution and dialogue programme promoting communal harmony. The events will also feature a blend of rap music, live performances and digital art, bringing together multiple creative mediums to engage young people.