Prime Minister Narendra Modi will launch Nasha Mukta Yuva for Viksit Bharat Sankalp Abhiyaan, a nationwide 100-week Jan Bhagidari movement against substance abuse on 2nd of next month. The campaign will be led by MY Bharat Platform, an online Youth Leadership and Social Engagement Platform that aims to empower and engage youth to become leaders.
The initiative seeks to unite young citizens in a collective national mission to build a drug-free India by promoting awareness, community engagement and sustained public participation. The Youth Affairs and Sports Ministry informed that the campaign will witness unprecedented participation from MY Bharat Volunteers, Bharat National Service Scheme (NSS) volunteers, Youth Clubs, schools, colleges, universities and over 125 spiritual organisations. This makes it one of the largest youth-led public movements against substance abuse in the country. The Ministry said that every Sunday over the next 100 weeks, youth-led activities will be organised across the country to encourage healthy lifestyles, strengthen community engagement and channel the energy of young people towards constructive nation-building.
The weekly activities will include sports competitions, walkathons, meditation sessions, cultural programmes, art and creative competitions, nukkad nataks (street plays among others. The Ministry underlined that these activities are aimed at sensitising society about the harmful effects of substance abuse while promoting positive social values.
Furthermore, to encourage sustained participation and recognise exemplary efforts, volunteers and organisations making outstanding contributions to the campaign will be honoured at the 50th, 75th and 100th week milestones.
