Secretary of the Ministry of Information and Broadcasting Chanchal Kumar today reviewed the functioning of all media units of the Ministry operating in Kashmir. The Secretary reviewed news and programmes of Akashvani and Doordarshan and took stock of campaigns and outreach activities of Press Information Bureau and Central Bureau of Communication (CBC). The Secretary expressed satisfaction over the overall functioning of the media units.
The Secretary stressed on strengthening social media presence and audience engagement, particularly on Instagram, and called for the creation of engaging, audience-friendly video content on digital platforms. The Secretary emphasised aggressive campaigning on Nasha Mukt Bharat Abhiyaan and promotion of Swachhata campaigns through news, programmes, social media and outreach activities. The Secretary also stressed better coordination and synchronisation among all media units for effective dissemination and greater public outreach.
