The Gujarati community across the world is celebrating New Year, popularly known as ‘Bestu Varsh’, today. It is marked by the first day of the Kartik month in the Vikram Samvat calendar.

 

On this occasion, Chief Minister Bhupendra Patel, and Union Home Minister Amit Shah will exchange New Year greetings with the people. Akashvani correspondent reports that the New Year begins with the sacred tradition of seeking divine blessings. From early morning, temples across the state are witnessing huge footfalls as people start their day with prayers for a year filled with peace and prosperity.

 

It is also a vibrant social day, with people visiting the residences of near and dear ones to exchange heartfelt greetings of ‘Nutan Varshabhinandan’-Happy New Year-accompanied by traditional sweets.

 

In the commercial sphere, traders and business houses are performing the ceremonial worship of their new account books, known as Chopda Poojan, to seek the blessings of Goddess Lakshmi for financial success in the year ahead. Tomorrow, the festive cycle will continue with the observance of Bhai Bij, celebrating family bonds.