The Government today launched the National Campaign on Entrepreneurship- II’ under the Deendayal Antyodaya Yojana-National Rural Livelihoods Mission (DAY-NRLM) for another three months, from today till 21st of November this year.
The Ministry of Rural Development said that the campaign will strengthen rural women’s entrepreneurship and will contribute to the vision of making six crore Lakhpati Didis.
The extended phase of the campaign will focus on promoting entrepreneurship among Self Help Group (SHG) women across Farm and Non-Farm livelihoods, strengthening the community enterprise promotion cadre, promoting enterprise formalisation, expanding digital and e-commerce adoption, and strengthening producer groups and producer enterprises.
The Ministry noted that the campaign has set an ambitious outcomes, including orientation of 50 thousand community cadres, entrepreneurship and livelihood training for five lakh SHG women, creation of a database of five lakh adolescent girls from SHG households, formalisation support for 50 thousand enterprises, strengthening membership of Producer Groups and Producer Enterprises by two lakh members, promotion of agro-ecological practices among 20 lakh women, and onboarding of 25 thousand SHG members on e-commerce platforms.
