Food regulator FSSAI has prohibited Dabur India from selling many products such as honey, cow ghee, and edible oils using ‘100 per cent’ claims, saying that such labelling is against the law.

 

In a social media post, the Food Safety and Standards Authority of India (FSSAI) has informed that it has issued a prohibition order to Dabur India Ltd over the sales of food products carrying misleading ‘100 per cent’ claims, including honey, apple cider vinegar, virgin coconut oil, sesame oil, cow ghee, coconut water, coconut milk and other such items.

 

Giving details about the violations, the FSSAI said that food products being sold on the company’s website were found carrying misleading ‘100 per cent’ claims such as ‘100 per cent Natural’, ‘100 per cent Pure’, ‘100 per cent Purity Guaranteed’, ‘100 per cent Organic’.

 

The regulator asserted that the use of the 100 per cent claims is in contravention of the FSS (Advertising & Claims) Regulations, 2018, as they are ambiguous, unverifiable and likely to mislead consumers.

 

Dabur India said in a statement said that company has received the FSSAI notice and are in the process of checking the content mentioned in the notice on the website.