The Union Finance Ministry today launched a nationwide Financial Inclusion Campaign, along with other key initiatives, at the Gram Panchayat and Urban Local Body levels.

 

The campaign will run till 31st of December this year, covering two lakh 70 thousand Gram Panchayats and Urban Local Bodies.

 

The Department of Financial Services said that banks is organising a camps for enrolment under the Pradhan Mantri Jeevan Jyoti Bima Yojana, Pradhan Mantri Suraksha Bima Yojana and Atal Pension Yojana. 

 

The campaign will also promote Kisan Credit Card applications and enrolment under the Pradhan Mantri Fasal Bima Yojana ahead of the Rabi season. The Ministry said that the progress under the campaign will be closely monitored by key stakeholders including State administration, Banks and DFS.

 

The initiative aims to expand access to financial services and ensure that eligible beneficiaries are covered under key government schemes. The campaign reflects government’s commitment to empowering citizens at the last mile, and build a more inclusive society by bringing them into the formal financial system.