The Central Consumer Protection Authority (CCPA) has imposed penalties on a leading coaching institute and a software company for using dark pattern practices that misled consumers and influenced their choices on digital platforms. The coaching institute has been fined 5 lakh rupees, while the software company has been fined 1 lakh rupees.

Both companies have been directed to remove such practices from their platforms and ensure that consumers are able to make informed choices without pressure or manipulation. According to the CCPA, both entities were in violation of consumer rights, misleading advertisement and unfair trade practice. To strengthen compliance, CCPA has asked e-commerce companies and digital platforms to conduct self-audits and remove dark patterns from their interfaces.