Prime Minister Narendra Modi has completed 25 years in public service, a journey defined by the mantra of Jan Seva Se Desh Seva, and a relentless commitment that continues. Guided by this vision for Seva and Sushasan, the Government has been ceaselessly working towards achieving the goal of a Viksit Bharat by 2047. Through inclusive development and social empowerment, this dedication is transforming lives. Today, in our special series, we bring you an instance of how this vision has been translated into action through Beti Bachao, Beti Padhao’, a flagship campaign of Government of India.

Beti Bachao, Beti Padhao’, a flagship campaign of Government of India was launched by Prime Minister Narendra Modi on January 22, 2015, from Panipat in Haryana. The campaign has played a pivotal role in empowering daughters and improving the sex ratio in Haryana. Sunil Jaglan, the former Sarpanch of Bibipur village in Jind district and the initiator of the ‘Selfie with Daughter’ campaign, stated that the ‘Beti Bachao, Beti Padhao’ initiative has led to increased participation of daughters across all sectors.

“It is noteworthy that, motivated by the PM’s spirit of Jna Seva se Desh Seva, Sunil Jaglan’s Selfie with Daughter campaign contributed a lot to making people feel proud after posting selfies with daughters. Prime Minister Narendra Modi frequently mentioned Sunil Jaglan’s ‘Selfie with Daughter’ campaign in his ‘Mann Ki Baat’ programme and helped transform it into a nationwide movement. Originating from a remote area, this initiative has now evolved into a global campaign.