The highly anticipated 67th Travel Agents Association of India (TAAI) Convention will commence today, July 6 in Colombo. The three-day convention's inaugural ceremony promises to be a star-studded affair with the esteemed presence of Sri Lanka's President Ranil Wickremasinghe, and High Commissioner of India Gopal Baglay among others.

The convention presents numerous trade opportunities for Indian and Sri Lankan travel industry stakeholders. With 500 participants and 50 Indian media personnel, the event solidifies its position as a premier travel event in the region. The convention's agenda features a range of thought-provoking sessions, including discussions on India's tourism vision for 2047, the rise of experiential travel, the growing significance of MICE (Meetings, Incentives, Conferences, and Exhibitions), and the ever-expanding digital opportunities in the travel industry.

As the convention unfolds, industry leaders and travel professionals from both India and Sri Lanka are expected to exchange knowledge, explore new partnerships, and foster mutual growth.

The convention aims to strengthen ties between India and Sri Lanka, and serves as a platform to envision a prosperous future for tourism in the region. India has been the largest source market for tourism in Sri Lanka last year.