The 3rd edition of the Mega event, the Viraasat Sari Festival 2024, began today at Handloom Haat, Janpath, in New Delhi. The Union Textiles Ministry said the fair has brought together handloom weavers, sari designers, and sari lovers and buyers across the country. The event will celebrate both the tradition as well as the potential of the handloom sector. The ministry said the 14-day event will put renewed focus on the age-old tradition of sari weaving and thereby improve the earnings of the handloom community. The Sari Festival will be open for the public from 11 am to 8 pm.

The handloom sector is a symbol of the country’s rich and varied cultural heritage, besides being one of the key sectors providing employment to a large number of people, especially women. The handloom sector of India engages more than 35 lakh persons.