The Textile Ministry is observing the ‘Swachhata Hi Seva 2024’ campaign under the theme Swabhav Swachhata—Sanskaar Swachhata. Various subordinate offices and autonomous bodies of the ministry, including the Jute Corporation of India, the National Institute of Fashion Technology (NIFT), and the Textiles Committee, have organised various events to raise awareness of cleanliness.

A special event themed ‘Safai Mitra Suraksha Shivirs’ was organised at the ministry’s headquarters, where masks and sanitisers were distributed to the cleanliness staff. Meanwhile, at the NIFT campuses, street plays, Nukkad Nataks, and reel-making competition skits were organised to raise awareness about cleanliness and hygiene. Further, The Textiles Committee launched a cyber-hygiene drive across its headquarters and regional offices. Under this drive, the committee launched antivirus software to sensitise employees about cyber hygiene.