August 11, 2023 8:24 AM

Disclosure and disclaimer are must for celebrities and virtual influencers presenting themselves as health experts: Govt

Centre has released additional guidelines for Health and Wellness Celebrities, Influencers and Virtual Influencers in the field of health and wellness. Consumer Affairs Ministry said, the additional guidelines aim to deal with misleading advertisements, unsubstantiated claims and ensure transparency in health and wellness endorsements.  Under the guidelines, certified medical practitioners and health experts promoting products or making any health-related claims, must disclose that they...