September 7, 2023 1:48 PM

Centre seeks public comments on draft guidelines for prevention and regulation of dark patterns on online platforms

Centre has sought public comments on draft guidelines for prevention and regulation of dark patterns on online platforms. It strongly advised online platforms to not engage in unfair trade practices by incorporating dark patterns in their online interface to manipulate consumer choice and violate consumer rights. Consumer Affairs Ministry said, the draft guidelines have been framed after detailed deliberations with all stakeholders including e-commerce platforms, law firms, government and vo...