October 6, 2023 9:15 PM
ASI plans to establish gift shops to generate interest and promotion of heritage monument
The Archaeological Survey of India (ASI) is planning to establish gift shops in its monuments. It will create an opportunity for the cultural and creative industries to work closely with the monuments. The ASI intends to leverage souvenirs to generate interest and promotion of heritage monuments. It has released an Expression of Interest on its website to enhance interest and recognition of Indian cultural crafts and heritage leading to their conservation, development, and sustai...