The Ministry of Information and Broadcasting, in collaboration with the Advertising Agencies Association of India (AAAI), has announced the shortlist for the Make the World Wear Khadi challenge that is being held as part of the WAVES Summit 2025.

According to an official press release, the shortlisted candidates include Iman Sengupta & Soham Ghosh from Havas Worldwide India, Kartik Sankar & Madhumita Basu from 22 Feet Tribal, Kajal Tirlotkar from Interactive Avenues and two teams from DDB Mudra Group, one of Tanmay Raul & Mandar Mahadik and the other consisting of Akash Mejari & Kajol Jeswani.

Sharing insights behind their work, Tanmay Raul and Mandar Mahadik positioned it as the “Fabric of the Future”, while Akash Mejari and Kajol Jeswani focused on Khadi as a means to undo ecological damage, encouraging climate-conscious action through their campaign. Meanwhile, Iman Sengupta and Soham Ghosh emphasised Khadi’s economic and cultural value, advocating for it as a premium, purpose-driven choice in global fashion.

The contest, which was designed to reimagine Khadi as a global icon of sustainability and identity, drew over 750 registrations.

A distinguished jury of advertising industry leaders evaluated the entries based on originality, cultural depth, global appeal, and alignment with the contest’s core message. The final winners will be revealed and felicitated during the WAVES Summit 2025, which is scheduled to be held in Mumbai from 1st to 4th May.