Women Self Help Groups (SHGs) of Jammu & Kashmir Rural Livelihoods Mission (JKRLM) have produced eco-friendly and innovative diyas from cow dung as part of the nationwide "Meri Mati Mera Desh" campaign, these SHGs have produced eco-friendly and innovative Diyas. The campaign, which aims to foster "Jan Bhagidari" in commemoration of India's 75 years of Independence, has been embraced wholeheartedly by these women artisans. Utilizing cow dung alongside natural colours, the SHG artisans from several rural areas in Jammu division have showcased their expert craftsmanship and artistic vision by creating assortment of hand-painted designs that reflect the region's rich cultural heritage. These Gobar Diyas are biodegradable, and do not emit any harmful pollutants, ensuring a smoke-free environment. By incorporating such eco-friendly practices, the SHGs not only benefit the ecosystem but also promote the well-being and health of individuals during festive occasions. 

In addition to contributing to sustainable living, the women have also addressed the issue of waste management within their communities by utilizing cow dung as a raw material. The introduction of Gobar Diya production by the women SHGs demonstrates their commitment to creating a greener and healthier environment for future generations. To ensure the availability of Gobar Diyas to the interested individuals, the JKRLM Umeed Helpline No 18002020383 will provide more information regarding the purchasing process.