The Indian Embassy in Bahrain unveiled new displays showcasing Punjab’s tourism attractions and One District One Product (ODOP) scheme in a vibrant ceremony this week. The event marks Punjab as the sixth state to be featured in the Embassy’s ongoing ‘focus state-union territory’ initiative.

Colorful walls in the Consular hall now highlight Punjab’s rich cultural heritage and diverse products, offering visitors a glimpse into the state’s touristic appeal and unique ODOP offerings. This month-long promotion aims to raise awareness among the Bahraini public and Indian diaspora about Punjab’s cultural and economic significance.

Local Punjabi-speaking community members attended the inauguration, with the women-led organization Punjabi Virsa playing a key role. The group sourced ODOP products for the display and enriched the event with a lively cultural performance and Punjabi cuisine tasting. The ODOP scheme, a central feature of this exhibition, aims to promote at least one signature product from each Indian district, fostering socio-economic growth across regions. Products are carefully selected based on local ecosystems, export potential, and geographical indications.

Ambassador of India to Bahrain, Vinod K. Jacob, presided over the inauguration ceremony. Addressing the gathering , he expressed gratitude to the community for their support in procuring ODOP items. The Ambassador also took the opportunity to brief attendees on the “Dekho Apna Desh”  campaign, an initiative by India’s Ministry of Tourism to develop world-class tourist destinations based on diaspora recommendations. This initiative not only strengthens cultural ties between India and Bahrain but also provides a platform for promoting Indian states’ diverse offerings on an international stage. The Punjab display follows successful showcases of Rajasthan, Kashmir, Uttar Pradesh, Karnataka, and Odisha at the Embassy.

As the Punjab exhibition continues for the next month, visitors to the Indian Embassy in Bahrain will have the opportunity to explore the state’s rich cultural diversity and unique products, furthering cultural understanding and potentially boosting tourism and trade links between the two nations.