Gaurav Dwivedi, CEO, Prasar Bharati was attended at the launch of FICCI-EY M&E Industry Report’ in Mumbai. While addressing the gathering, CEO, Prasar Bharati  Gaurav Dwivedi said that large amount of consolidation and huge democratisation of content are creating regularly  in the industry. He further added that the talents from remote areas coming up as they are able to use technology and reach large audiences.

 

 

He emphasised that technology plays prominent role at cthe reation and distribution level in media industry.  It also throws up its own challenges including new formats of content, which sometimes misleading the public. He reiterated that  there is a need to be careful of what kind of content we are consuming. He highlighted that Ministry of information and broadcasting has undertaken Institute of creative technology initiative and through this Institute, crossover of technology and content has been possible. 

 

 

The CEO, briefly explained the upcoming WAVES event of I&B ministry, saying it will provide an opportunity for media personnel as well as creators and for technology people  across the world to come and be part of the media and entertainment industry under one platform.  He said Prime Minister will be inaugurating it, and he will also head the CEO round table where CEOs from media entertainment industry  across the world will participate. Many sessions and cultural activities will be followed, he said, inviting everyone to be a part of this summit.

 

 

Sylvie Forbin, Deputy Director General, Copyright and Creative Industries Sector, World Intellectual Property Organization, Kevin Vaz, Chairman, FICCI Media and Entertainment Committee and CEO -Entertainment, Jio Star among others were present in the funcion.