Prasar Bharati, the public broadcaster of the country has added one more High-Definition Channel to its bouquet with DD Sports HD Channel. Information and Broadcasting Ministry said, DD Sports HD is starting with the telecast of ongoing Asia Cup cricket matches. The Ministry said, this not only fulfills a long-standing demand of sports lovers across the country but is another decisive step forward to make the entire DD Network relevant to the changing times.

DD Sports HD will now become the preferred choice of sports lovers. They will be able to see the telecast of the major international sporting events in High-Definition transmission. In the coming months, DD Sports intends to come up with more fresh content with a more consistent and robust publicity plan.