Prasar Bharati Chairman Navneet Kumar Sehgal emphasized the importance of engaging the youth and expanding the reach of radio, particularly in urban areas. Mr. Sehgal who was on a one-day visit to Gujarat, visited Akashvani Ahmedabad today. Mr Sehgal reviewed the operations of the station’s studios, news, and program units.
Mr Sehgal highlighted Prasar Bharati’s ongoing efforts to enhance its presence by expanding the FM network and boosting its digital footprint. The Chairman pointed out that the WAVE OTT platform is a significant step in offering a blend of infotainment designed to cater to the youth.
He asked officials to develop innovative programs focused on youth and women that resonate with the evolving audience.
