National Public Broadcaster Prasar Bharati has launched its OTT platform, WAVES. It was unveiled yesterday at the opening ceremony of the 55th International Film Festival of India (IFFI) in Goa. WAVES, while catering to the growing demand for digital streaming services, aims to revive nostalgia while embracing modern digital trends. WAVES features timeless shows like Ramayan, Mahabharat, Shaktimaan, and Hum Log. The platform will connect audiences with India’s cultural and emotional heritage.
Prasar Bharati Chairman Navneet Kumar Sehgal said that WAVES is unique compared to other OTT platforms, offering clean and family-oriented entertainment along with other services.
WAVES also includes news, documentaries, and regional content, promoting inclusivity and diversity. WAVES caters to diverse audiences with content in over 12 languages and over ten genres. Its expansive library includes regional content, women-centric content, and even animation content, along with live channels including Doordarshan and Akashvani. WAVES also has LIVE events like the Prabhu Shriram Lalla Aarti LIVE from Ayodhya and the monthly Mann ki Baat by Prime Minister Narendra Modi. The upcoming US Premier League Cricket Tournament will also be carried LIVE on WAVES from tomorrow. Among several other features, WAVES will provide video on demand, free-to-play gaming, radio streaming, live TV streaming, 65 live channels, several App in App integrations for video and gaming content, and online shopping through Open Network for Digital Commerce supported e-commerce platform.
