Union Minister of State for Information and Broadcasting, Dr L Murugan has said that broadcasters have a big responsibility to give correct information and quality content to people. Addressing a symposium on Emerging Trends and Technologies in the Broadcasting Sector organised at the India Mobile Congress in New Delhi today, Dr Murugan underscored the transformative power of broadcasting and the importance of embracing new technologies for a connected future. He mentioned that the Union Cabinet has recently approved setting up of 730 new private radio channels in 234 new cities. Dr Murugan reaffirmed the Government’s commitment of using technological advancements to strengthen the broadcasting sector’s role in economic growth and ensuring access to high-quality media content for all. He also called for special attention to the Animation, Visual Effects, Gaming, and Comics (AVGC) sector for promoting content production in India through a streamlined single-window system to enhance ease of doing business.
Speaking at the symposium, Information and Broadcasting Secretary Sanjay Jaju highlighted the critical role of regulatory innovation in the broadcasting sector and the importance of staying ahead of emerging technologies. He also mentioned about Prasar Bharati’s Direct to Mobile D2M Broadcasting initiative which will enable content or live TV to be broadcast on mobile devices without an active internet connection. Mr Jaju emphasized the potential of digital radio as an affordable mass communication tool that optimizes spectrum use and delivers better sound quality.
Chairman of TRAI Anil Kumar Lahoti highlighted the transformative role of technology and regulation in driving the future of broadcasting. He underscored the significant growth trajectory of Media and Entertainment sector, which is projected to reach over three trillion rupees by 2026. Mr Lahoti highlighted that Direct-to-Mobile broadcasting is emerging as an alternative content delivery technology allowing simultaneous broadcasting even without Internet.
