Union Minister for Housing and Urban Affairs  Manohar Lal today chaired a high-level meeting in New Delhi to review the ongoing preparations for the upcoming Swachhata Hi Seva (SHS) campaign 2024. The nationwide cleanliness initiative campaign is set to take place over a fortnight, beginning on the 17th of next month with several preparatory events and a curtain-raiser starting from the 14th of September. The campaign will culminate on 2nd October. This year marks a decade of commemorating the “Swachhata Hi Seva” campaign, an initiative that has been observed annually since its inception in 2014 in honour of Gandhi Jayanti.

Mr Manohar Lal emphasized the importance of active participation across all levels of government and the need to engage citizens nationwide. The Swachhata Hi Seva campaign is designed to mobilize crores of citizens through various activities. The campaign seeks to emphasis on promoting Swachhata as part of behavior: ‘Swabhav Swachhata, Sanskar Swachhata. The Union Minister stressed that the success of this campaign depends on the collective efforts of every stakeholder, from government officials, NGOs, Corporates to ordinary citizens, in making India cleaner and healthier. He also expressed confidence that the Swachhata Hi Seva campaign 2024 will significantly contribute to the Government’s ongoing mission to promote cleanliness and hygiene across India.