The Mann Ki Baat programme has reached around 100 crore people. Information and Broadcasting Minister Anurag Singh Thakur said this in a written reply to a question in Lok Sabha today.

He said, India’s most popular televised radio programme, Mann Ki Baat has a substantial audience reach. Mr. Thakur said, according to a recent study conducted by the Indian Institute of Management, Rohtak, the Mann Ki Baat programme has reached around one hundred crore people. The Minister said, the monthly broadcast of Mann Ki Baat on Akashvani and Doordarshan leverages existing in-house resources with no additional expenditure.