Ahead of the Country’s upcoming launch of Intensified Mission Indradhanush (IMI) 5.0 on the 7th of August, a State Media Sensitisation Workshop was organized by the Health & Family Welfare Department Nagaland in collaboration with USAID-supported MOMENTUM Routine Immunisation Transformation and Equity Project in Kohima today.
 
State Immunisation Officer Dr. Imkongtemsu said, by effectively disseminating the importance of vaccination, media professionals have the power to foster community engagement and significantly increase vaccine acceptance and coverage.
 
Stating that, many are not coming forward for routine immunization because of fear, myths, and false news, he said, overcoming vaccine hesitancy is a shared responsibility, and media plays a vital role in building public trust, dispelling myths, and reinforcing the proven safety of vaccines.
 
Risk Communication Lead, JSI Delhi, Anumegha Bhatnagar said, in this phase, the learning and strategies from the COVID-19 vaccination drive will be leveraged in the uptake of routine immunization among children. She also expressed confidence that the strong partnership among the healthcare providers, media, and the Community, will overcome vaccine hesitancy and build a healthier society free from disease. 
 
The event witnessed participation from media representatives, health officials and community stakeholders. The workshop highlighted the pivotal role of journalists in driving positive change, ensuring vaccine acceptance, and safeguarding public health.