The Jammu and Kashmir Rural Livelihoods Mission (JKRLM) has bagged the SKOCH Award under the theme “State of Governance India 2047” in Gold category for its outstanding efforts in creating marketing avenues for Self-Help Groups (SHGs) in the Union Territory. The SKOCH award marks a significant milestone for JKRLM, being the first award received since the inception of the scheme. This recognition represents a remarkable accomplishment for the organization. 

The award is a recognition for the JKRLM to the hard work and dedication of the JKRLM team, especially its Mission Director, who has been instrumental in driving the Mission’s major goal of creating marketing opportunities from district-level avenues to national-level platforms. The JKRLM has introduced several groundbreaking initiatives that have transformed the lives of countless women associated with Self Help Groups. The AVSAR scheme, Umeed Women’s Haat, and District Rural Haat, SHG products available on e-commerce platforms are prime examples of these initiatives, which have not only provided a platform for SHGs to showcase their products but have also opened up new marketing avenues for them.