Sri Lanka Cricket has announced that Indian milk producer Amul has been appointed as the ‘Official Sponsor’ of the Sri Lanka Men’s Team for the duration of the ICC Men’s T20 World Cup 2024. CEO of Sri Lanka Cricket Ashley De Silva said that Amul’s partnership with Sri Lanka Cricket is an excellent move, as associating with an international sports brand is going to help the firm gain market growth and further enhance its brand visibility among the international audience. 

 

 

The managing director of Amul, Jayen Mehta, said Amul is a proven model for dairy development and is proud to associate with Sri Lanka for the benefit of their small and marginal farmers. He added that Amul has been associated with the Sri Lankan team most recently in the 2023 ICC Cricket World Cup, and that the company is proud to further strengthen the association with the Sri Lanka Cricket Team. Sri Lanka will kick off the ICC Men’s T20 World Cup 2024 campaign on June 3, 2024, facing South Africa in New York. The ICC Men’s T20 World Cup 2024 will be held in the West Indies and the USA from June 1 to 29.