India will join the world’s largest grassroots environmental movement, Earth Hour, today, with a special focus on water conservation. This year’s event holds even greater significance as it coincides with World Water Day, encouraging millions across the country to take action for the planet.

Earth Hour, the world’s biggest global lights-off event, is observed annually in March from 8:30 PM to 9:30 PM. During this hour, people across the globe switch off all non-essential lights, symbolizing their commitment to environmental conservation and climate action.

In India, iconic landmarks, monuments, public and private institutions, businesses, and communities take part in the Switch Off event in perfect unison, demonstrating their commitment to environmental conservation and sustainability. This year’s Earth Hour theme- Be Water Wise, highlights the urgent need for water conservation and sustainable practices.

Earth Hour was first launched in Sydney, Australia, in 2007 by the World Wide Fund for Nature (WWF) in collaboration with The Sydney Morning Herald. The idea was simple: switch off the lights for one hour to make a statement about climate change.