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July 21, 2024 12:41 PM

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High Court Directs Social Media Intermediaries To Take Prompt Action On Deepfake Content Impersonating NSE Chief

The Bombay High Court has directed social media intermediaries to take prompt action against deepfake videos of the National Stock Exchange (NSE) ’s managing director and CEO giving stock recommendations. A single bench of Justice R. I. Chagla directed social media platforms like Facebook, WhatsApp, Instagram and Telegram to remove or delete all accounts infringing upon the trademark of NSE. The court also directed the social media intermediaries to file their affidavits giving details of all those accounts publishing the fake videos or using the NSE’s registered trademark in three weeks. The court posted the matter for further hearing on the 19th of August.