Government of Gujarat has implemented One District One Product (ODOP) scheme with a grant of 58 crores rupees to promote its indigenous products at the international level. The Gujarat State Handicrafts and Handicrafts Development Corporation (GSHHDC) has started the implementation of this scheme. Providing details on this, Managing Director of GSHHCD Lalit Narayan Sandu said, the focus is on specific products like  Sujani Handloom, Bandhani of Jamnagar and Patola of Patan under ODOP in Gujarat, so as to promote it in the market. 

Under this scheme, more than 25 handicraft products and those from the handicrafts sector have been selected from 21 districts of the state, including traditional handicrafts like Gamthi Block Print and Mata-ni-Pachhedi. The ODOP initiative is aimed at fostering balanced regional development across all districts of the country, enabling holistic socio-economic growth across all regions. The objective is to focus on the District of the country as a unit for converting into a manufacturing and export hub by identifying products with export potential in the district.