In Jammu and Kashmir, the Government is going to develop 300 new tourist destinations to provide a variety of gateway options for domestic & foreign tourists. Akashvani Jammu Correspondent reports that these tourist destinations will be filled with activities, festivals, natural scenery, shopping and B&B home-stay in picturesque and calm villages. From adventure, exquisite cuisine, pilgrimage, traditional handicrafts to serene mountains, J&K offers anything and everything to the travelers.  Several offbeat destinations of J&K are the ideal escape for travelers seeking leisurely adventures & enchanting experiences.
 
Around 1.28 crore tourists have visited J&K so far this year and the figure is much higher than the same period last year. The UT administration hopes to see record breaking tourist arrivals by the year end. J&K recorded 1.88 crore tourist arrivals in 2022, the highest number in the past three decades.