Government and Meta have joined forces for the “Scam se Bacho” campaign to tackle the rising threat of online scams. During the launch of the campaign in New Delhi, Information and Broadcasting Secretary Sanjay Jaju delivered the keynote address, describing the initiative as a timely and essential step toward safeguarding citizens from the increasing danger of online fraud. He emphasized that it reflects a whole-of-government approach to fostering a culture of digital safety and vigilance.

The secretary highlighted that India, with over 900 million internet users, has experienced extraordinary digital growth under the Digital India initiative. However, he cautioned that this progress has also led to a rise in cyber fraud, with 1.1 million cases reported last year.

This initiative by Meta is launched in collaboration with the Ministry of Electronics and Information Technology, the Ministry of Home Affairs, the Ministry of Information and Broadcasting, and the Indian Cyber Crime Coordination Centre. It aims to combat the growing menace of scams and cyber fraud.