The Election Commission has directed political parties to take necessary measures for prominent labelling of AI-generated and Synthetic content, shared for campaigning during elections. The Commission has issued an advisory to heads of all political parties saying that campaigners will need to include disclaimers in advertisements and promotional content disseminated online. The Poll panel added that in such content, notations including AI-generated or Digitally Enhanced or Synthetic Content must be used.
The Commission also referred to its guidelines issued during the last Lok Sabha elections, asking political parties and their representatives to refrain from using in their campaigns any AI-generated distorted content which spreads fake information.