Centre has released additional guidelines for Health and Wellness Celebrities, Influencers and Virtual Influencers in the field of health and wellness. Consumer Affairs Ministry said, the additional guidelines aim to deal with misleading advertisements, unsubstantiated claims and ensure transparency in health and wellness endorsements. 

Under the guidelines, certified medical practitioners and health experts promoting products or making any health-related claims, must disclose that they are certified health and fitness experts and medical practitioners. It said, the celebrities and influencers presenting themselves as health experts or medical practitioners, must provide clear disclaimer. The Ministry said, it is always recommended to encourage audiences to consult with healthcare professionals for seeking professional medical advice and complete information about the products. It said, violations may lead to penalties under the Consumer Protection Act 2019 and other relevant provisions of the law. The Ministry said, this guideline will further strengthen the industry and protect consumer interests.