The voting for Dekho Apna Desh, People’s Choice 2024, is open until the 15th of this month. The aim of this nationwide poll is to engage with citizens to identify the most preferred tourist attraction sites and understand tourist perceptions across five categories, which are spiritual, cultural heritage, nature, wildlife, and adventure. The “others” category will allow citizens to vote for their personal favourites, which will help in discovering unexplored tourist places in the country. Citizens can access the voting portal from the Ministry of Tourism’s official website. This initiative was launched by Prime Minister Narendra Modi in March this year in Srinagar. Prime Minister Modi has urged people to vote for their state’s biggest attraction, which can help the government allocate the necessary budget and build infrastructure around it.

Under this initiative, people can vote across five categories. These categories are: ‘Spiritual’, ‘Cultural and Heritage’, ‘Nature and Wildlife’, ‘Adventure’, and ‘Other’. Besides the four main sections, the ‘Other’ category is where one can vote for their personal favourite destination and help uncover hidden tourism gems in the form of unexplored tourism attractions and destinations, ncluding vibrant border  villages, wellness tourism, and wedding ourism.  There is a dedicated portal wherein users can vote across categories through their mobile number and email ID. The outcomes will help determine the Top Tourist Attractions of India, which will receive substantial support and investments from key stakeholders.

Through the initiative, the government seeks to promote the preservation of cultural landmarks and traditions, ensuring their longevity for future generations. This will also allow help in understanding lesser-known tourist locations that people would like to visit apart.