The Department of Consumer Affairs participated in an interactive session on ‘Dark Patterns and Strategies to implement the guidelines in New Delhi on Tuesday. The objective was to discuss the issues related to dark patterns, persisting practice of using deceptive designs on online platforms and effective ways to implement the guidelines on dark patterns.
Secretary, Consumer Affairs, Nidhi Khare cautioned e-commerce platforms against using dark patterns as it is unfair trade practice and violates consumer rights. During the meeting, various ways to refrain from using such deceptive designs were suggested which include relying upon consumer feedback, consumer satisfaction, repeat user rate, using in-built app and features to identify patterns.
The Department had notified Guidelines for Prevention and Regulation of Dark Patterns 2023 in November last year.
