Centre has sought public comments on draft guidelines for prevention and regulation of dark patterns on online platforms. It strongly advised online platforms to not engage in unfair trade practices by incorporating dark patterns in their online interface to manipulate consumer choice and violate consumer rights.

Consumer Affairs Ministry said, the draft guidelines have been framed after detailed deliberations with all stakeholders including e-commerce platforms, law firms, government and voluntary consumer Organizations.

The Ministry said, guidelines will be made applicable to all persons and online platforms including sellers and advertisers. The objective of the Guidelines is to identify and regulate such practices which tend to manipulate or alter consumer choices, often by using misleading techniques. The Ministry said, the proposed guidelines seek to oversee such practices which are prejudicial to the consumer interests. It said, the department is committed to safeguarding consumer interests and promoting a fair and transparent marketplace, especially in the increasingly expanding and penetrative digital space. The proposed guidelines will further strengthen the industry and protect consumer interests. The Ministry has sought public comments and suggestions on the draft guidelines within 30 days.